Driven by new concepts; obsessed with technical details; Eric has thrived on crafting impactful nutraceutical products for over 10 years, and is the creator & formulator of Palm Fruit™. He plans to revolutionize the vitamin terminology used on the Nutrition Facts panel in the next 30 years. He drinks dark cocoa as a creative stimulant, sour beer as a social stimulant, and valerian as a relaxant.
Dustin is the President & Owner of Botanical Craft. He has a passion for operational excellence and making people happy. Dustin enjoys making things more efficient by cutting down on waste along the supply chain. He is the proud father of four, and husband to his beautiful wife Chelsea.
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The release of Palm Fruit™ liquid capsules with improved potency, effectiveness, and ease of use over the previous powder versions.
The launch of Botanical Craft Palm Fruit™ as a rebranding of Toco-8 with higher levels of carotenoids and improved mixability.
The launch of Toco-8. The product received excellent customer reviews for its benefits on the skin, hair, and cardiovascular system.
Eric Potratz imports Malaysian palm extract as a natural remedy for his mother's hair loss. After several months, she begins to notice the growth of new baby hairs on her scalp.